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COPYRIGHT & INTELLECTUAL PROPERTY POLICY

Release Date: September 23, 2026 Effective Date: September 23, 2026
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ArtLion respects copyright, trademark, and other intellectual property rights and expects its users and creators to do the same.

This Copyright & Intellectual Property Policy (“IP Policy”) explains the rules concerning intellectual property on ArtLion and the procedures available to rights holders who believe that content available through ArtLion infringes their rights.

This IP Policy should be read together with the ArtLion Terms of Use, ArtLion Privacy Policy, ArtLion AI Generation & Acceptable Use Policy, ArtLion Terms of Paid Services & Energy Coins, and, where applicable, the ArtLion Community Guidelines.

ArtLion is operated by:

New Lion Studio Ltd

Company No. 12821296

311 Shoreham Street

Sheffield, S. Yorkshire

United Kingdom, S2 4FA

Email: hello@newlionstudio.com

Website: https://artlion.app/

Nothing in this IP Policy determines whether a particular use is lawful under copyright, trademark, or other applicable law. Intellectual property disputes may depend on the specific facts and applicable jurisdiction.

1. SCOPE OF THIS POLICY

This IP Policy applies to content made available through ArtLion, including, where applicable:

  • stickers;
  • sticker packs;
  • artwork;
  • illustrations;
  • photographs;
  • AI-generated or AI-assisted content;
  • user-submitted content;
  • creator content;
  • fan-made content;
  • names and descriptions;
  • logos;
  • trademarks;
  • characters;
  • designs;
  • catalogue content; and
  • other material available through the Services.

It also applies to requests from rights holders seeking removal or restriction of content they believe infringes their intellectual property rights.

2. RESPECT FOR INTELLECTUAL PROPERTY

Users must respect the intellectual property rights of others.

You must not upload, submit, publish, distribute, or otherwise use content through ArtLion in a manner that unlawfully infringes another person's:

  • copyright;
  • trademark rights;
  • design rights;
  • database rights;
  • related rights;
  • or other intellectual property rights.

The fact that material is publicly available on the internet does not necessarily mean that it is free to use.

Likewise, the fact that ArtLion technically permits content to be uploaded, generated, stored, or submitted does not mean that New Lion Studio Ltd has determined that the content is legally permitted.

3. USER RESPONSIBILITY

Users are responsible for ensuring that they have sufficient rights to content they upload, submit, publish, or otherwise make available through ArtLion.

Depending on the circumstances, this may mean that the user:

  • owns the relevant intellectual property rights;
  • has obtained permission from the rights holder;
  • has an appropriate licence;
  • is using material that is not protected by the relevant right;
  • is relying on a legally applicable exception or limitation; or
  • otherwise has a lawful basis for the use.

ArtLion does not provide users with legal clearance for content.

Copyright may protect photographs, illustrations, artwork, graphics, music-related artwork, characters, designs, written material, and many other creative works.

Users must not unlawfully reproduce, adapt, distribute, communicate, publish, or otherwise exploit copyrighted material through ArtLion.

A user who does not own copyright in material is responsible for determining whether permission or another lawful basis is required before using it.

5. TRADEMARKS

Trademarks and related laws may protect:

  • brand names;
  • logos;
  • product names;
  • business identifiers;
  • slogans;
  • trade dress;
  • and other indicators of commercial origin.

Users must not use ArtLion in a manner that unlawfully infringes trademark rights or creates a materially misleading impression of sponsorship, authorization, endorsement, affiliation, or official status.

The appearance of a brand or trademark in a sticker does not mean that the relevant trademark owner has approved or endorsed ArtLion or the sticker.

6. CHARACTERS AND ENTERTAINMENT PROPERTIES

Characters and other elements associated with movies, television, games, comics, animation, music, sports, internet culture, or other entertainment properties may be protected by copyright, trademark, design rights, or other laws.

The ability to create, upload, or access content depicting such material through ArtLion does not itself grant a licence from the applicable rights holder.

Users are responsible for determining whether their use is permitted.

7. FAN-MADE CONTENT

ArtLion may contain content inspired by fandoms, entertainment properties, games, movies, television, celebrities, characters, brands, internet culture, or other subjects.

Such content may be identified as fan-made, unofficial, community-created, or using similar wording where appropriate.

“Fan-made” means that the relevant content was created by a fan or community member and does not, by that designation alone, indicate that the underlying rights holder authorized the content.

Fan-made content must not be represented as:

  • official;
  • licensed;
  • authorized;
  • sponsored;
  • endorsed; or
  • created by the rights holder

unless that representation is accurate.

Labelling content “fan-made” does not itself make an otherwise infringing use lawful.

8. OFFICIAL CONTENT

Certain content available through ArtLion may be provided, licensed, authorized, or approved by an artist, brand, creator, rights holder, or other authorized party.

Where ArtLion identifies content as official, that designation should be understood only in relation to the specific authorization or relationship applicable to that content.

Users must not falsely mark or represent their own content as official.

ArtLion may require verification before granting an official designation.

9. CREATOR AND ARTIST CONTENT

Creators who submit original work to ArtLion retain their intellectual property rights except to the extent otherwise expressly agreed in applicable creator, licensing, or other terms.

Submitting content to ArtLion does not by itself transfer ownership of the underlying copyright to New Lion Studio Ltd.

Any licence required for ArtLion to host, display, distribute, moderate, promote, or otherwise provide creator content is governed by the applicable ArtLion terms or a separate agreement where one exists.

10. AI-GENERATED CONTENT

ArtLion provides artificial intelligence-powered creative tools.

Rights relating to AI Input and Output are addressed in the ArtLion Terms of Use and ArtLion AI Generation & Acceptable Use Policy.

AI generation does not eliminate third-party intellectual property rights.

For example, an AI-generated sticker may still raise intellectual property issues if it reproduces or incorporates protected:

  • characters;
  • artwork;
  • logos;
  • trademarks;
  • designs;
  • photographs;
  • or other protected material.

The fact that Output was generated by artificial intelligence does not guarantee that it is free from third-party rights.

11. PRIVATE AI-GENERATED CONTENT

AI-generated content created for an individual user through applicable ArtLion generation features is private by default unless ArtLion clearly indicates otherwise.

Private generation does not automatically publish the content in the public ArtLion catalogue.

However, private status does not give a user intellectual property rights that the user would not otherwise possess.

Users remain responsible for the legality of their use of private generated content.

12. PUBLICATION IN THE ARTLION CATALOGUE

Content submitted for public publication may be reviewed before or after publication.

ArtLion may refuse to publish, restrict, unpublish, or remove content where we reasonably believe that it:

  • may infringe intellectual property rights;
  • creates an unacceptable legal risk;
  • falsely claims official status;
  • violates applicable ArtLion policies;
  • violates applicable law;
  • is subject to a credible rights-holder complaint; or
  • otherwise should not remain publicly available.

Approval for publication does not constitute a legal determination that the content does not infringe third-party rights.

ArtLion may use automated systems, manual review, or both to moderate content.

Moderation cannot determine every possible copyright, trademark, licensing, fair dealing, fair use, personality-rights, or other legal issue.

Accordingly:

The fact that ArtLion accepts, generates, approves, or publishes content does not constitute legal clearance, a licence, or confirmation that the content does not infringe third-party rights.

Users remain responsible for their content and intended use.

14. REPORTING INTELLECTUAL PROPERTY INFRINGEMENT

If you are an intellectual property rights holder, or are authorized to act on behalf of one, and believe that content available through ArtLion infringes your rights, you may submit an infringement notice to:

hello@newlionstudio.com

Please include “Intellectual Property Complaint” in the subject line.

A notice should contain enough information for us to identify the relevant rights, locate the content, understand the complaint, and contact the person submitting it.

For a copyright complaint, please provide:

  1. Your full name and, where applicable, the organization you represent.
  2. Your contact information, including a valid email address.
  3. Identification of the copyrighted work you believe has been infringed, or a representative list where multiple works are involved.
  4. A description of the rights you own or are authorized to enforce.
  5. Identification of the ArtLion content you believe infringes those rights.
  6. Information reasonably sufficient for us to locate the content, such as:
  • sticker-pack name;
  • creator or profile name;
  • link or other identifier;
  • screenshot; or
  • other relevant information.
  1. An explanation of why you believe the use is not authorized by you, your representative, or applicable law.
  2. A statement that the information in your notice is accurate and that you are the rights holder or are authorized to act on behalf of the rights holder.
  3. Your physical or electronic signature, where appropriate or legally required.

We may request additional information where reasonably necessary to evaluate the complaint.

16. INFORMATION TO INCLUDE IN A TRADEMARK COMPLAINT

For a trademark complaint, please provide:

  • your full name and contact information;
  • the rights holder you represent, if applicable;
  • identification of the trademark;
  • registration information, where available;
  • relevant country or jurisdiction;
  • a description of the goods or services for which the trademark is protected, where relevant;
  • identification of the allegedly infringing ArtLion content;
  • information sufficient for us to locate that content;
  • an explanation of why you believe the use infringes your rights or creates unlawful confusion;
  • a statement that the information provided is accurate and that you are authorized to submit the complaint; and
  • your physical or electronic signature, where appropriate.

We may request additional supporting information.

17. OTHER INTELLECTUAL PROPERTY COMPLAINTS

If your complaint concerns another type of intellectual property right, such as a design right or database right, please provide:

  • identification of the right;
  • evidence or information supporting your claim;
  • the relevant jurisdiction, where applicable;
  • identification of the allegedly infringing content;
  • information allowing us to locate it;
  • your contact information;
  • an explanation of the alleged infringement; and
  • confirmation that you are the rights holder or authorized representative.

18. AUTHORIZED REPRESENTATIVES

A lawyer, agent, brand-protection provider, licensing representative, or other authorized person may submit a complaint on behalf of a rights holder.

ArtLion may request reasonable evidence that the person is authorized to act for the rights holder.

19. REVIEW OF COMPLAINTS

When we receive a sufficiently detailed complaint, we may review:

  • the information supplied by the complainant;
  • the content identified;
  • information associated with the content;
  • information supplied by the user or creator;
  • relevant licences or authorizations presented to us;
  • applicable ArtLion policies;
  • and other information reasonably relevant to the complaint.

ArtLion is not a court and does not adjudicate complex intellectual property disputes.

Where ownership, licensing, infringement, exceptions, or other legal issues are genuinely disputed, the parties may need to obtain legal advice or resolve the dispute through the appropriate legal process.

20. ACTION FOLLOWING A COMPLAINT

Depending on the circumstances, ArtLion may:

  • request additional information;
  • take no action where the complaint is insufficient;
  • temporarily restrict access to content;
  • remove content;
  • disable public availability;
  • prevent further publication;
  • notify the user who submitted the content;
  • request evidence of authorization from the user;
  • restore content where appropriate;
  • restrict relevant account functionality;
  • issue a warning;
  • suspend an account;
  • terminate an account in serious or repeated cases; or
  • take other reasonable measures.

We may act before completing a full investigation where reasonably necessary to reduce legal, safety, or platform risk.

21. NOTICE TO THE USER

Where appropriate and legally permitted, ArtLion may notify a user when their content is removed or restricted because of an intellectual property complaint.

The notice may identify:

  • the affected content;
  • the general nature of the complaint;
  • the type of intellectual property right asserted;
  • available response or appeal options; and
  • other information reasonably necessary to address the complaint.

We may withhold information where disclosure would violate applicable law, compromise privacy or security, or create another material risk.

22. RESPONSE TO AN IP COMPLAINT

If your content is removed or restricted following an intellectual property complaint and you believe the action was incorrect, you may contact:

hello@newlionstudio.com

Use “IP Complaint Response” in the subject line.

Your response should explain why you believe the content is lawful and may include:

  • proof of ownership;
  • a licence;
  • written permission;
  • evidence that the material is in the public domain;
  • information concerning an applicable legal exception or limitation;
  • evidence that the complaint concerns different content;
  • evidence of mistaken identification; or
  • other relevant information.

ArtLion may provide relevant information to the complainant where reasonably necessary to resolve the dispute and permitted by applicable law and our Privacy Policy.

23. RESTORATION OF CONTENT

ArtLion may restore content where we reasonably determine that:

  • the original complaint was mistaken;
  • sufficient authorization has been demonstrated;
  • the complainant withdraws the complaint;
  • applicable legal process supports restoration;
  • the content has been modified to resolve the issue; or
  • restoration is otherwise appropriate.

Restoration is not guaranteed merely because a user disputes a complaint.

Where the dispute involves complex legal questions, ArtLion may keep the content unavailable while the parties resolve the matter through appropriate legal channels.

24. FALSE OR MISLEADING COMPLAINTS

You must not knowingly submit false, fraudulent, abusive, or materially misleading intellectual property complaints.

A person submitting a complaint is responsible for the accuracy of the information they provide.

ArtLion may reject complaints that appear fraudulent, abusive, or intended primarily to harass users or improperly remove lawful content.

Nothing in this section prevents a rights holder from submitting a good-faith complaint where infringement is reasonably believed to have occurred.

25. REPEAT INFRINGEMENT

ArtLion may take action against users who repeatedly infringe intellectual property rights.

Depending on the circumstances, this may include:

  • warnings;
  • removal of content;
  • restrictions on public publication;
  • suspension of creator functionality;
  • temporary account restrictions; or
  • account termination.

We may consider factors including:

  • the number of valid complaints;
  • severity of the alleged infringement;
  • whether complaints concern the same rights holder or different rights holders;
  • whether the user had authorization;
  • whether a complaint was withdrawn or successfully disputed;
  • whether the conduct appears deliberate;
  • whether the user repeatedly re-uploaded removed content; and
  • other relevant circumstances.

There is no fixed number of complaints that automatically determines the outcome in every case.

Serious or deliberate infringement may justify immediate action.

26. RE-UPLOADING REMOVED CONTENT

Users must not knowingly re-upload or republish content that was removed for intellectual property infringement unless:

  • the relevant dispute has been resolved;
  • the rights holder has authorized the use;
  • ArtLion has restored the content;
  • or the user otherwise has a lawful basis for republication.

Repeated attempts to circumvent an IP removal may result in account restrictions.

27. RIGHTS-HOLDER WITHDRAWAL

A complainant who wishes to withdraw an intellectual property complaint should contact:

hello@newlionstudio.com

Please include information sufficient to identify the original complaint and the affected content.

Withdrawal does not necessarily require ArtLion to restore content where another independent reason exists for keeping the content restricted.

28. COMMERCIAL USE

Content that may be lawful in one context may require additional authorization when used commercially.

Users who intend to use ArtLion content or AI-generated Output for:

  • advertising;
  • merchandising;
  • product packaging;
  • commercial social media;
  • resale;
  • licensing;
  • branding;
  • promotional campaigns; or
  • other commercial purposes

are responsible for determining whether additional rights or permissions are required.

ArtLion does not provide intellectual property clearance for a user's commercial use.

29. PERSONAL USE DOES NOT AUTOMATICALLY AUTHORIZE PUBLICATION

The fact that a user may lawfully possess or privately use content does not necessarily mean that the user may publicly distribute or commercially exploit it.

Different legal rules may apply depending on:

  • the jurisdiction;
  • the nature of the work;
  • the type of right;
  • whether the use is commercial;
  • whether the content has been modified;
  • the amount used;
  • the context of the use;
  • and any applicable statutory exception.

Users are responsible for evaluating their intended use.

30. FAIR USE, FAIR DEALING, AND OTHER EXCEPTIONS

Copyright and other intellectual property laws may contain exceptions or limitations, including concepts such as fair use, fair dealing, quotation, parody, caricature, pastiche, criticism, review, or other permitted uses depending on the jurisdiction.

ArtLion does not assume that a use is infringing merely because it incorporates third-party material.

Likewise, describing content as parody, fan art, fair use, fair dealing, or transformative does not automatically make the use lawful.

Whether an exception applies depends on applicable law and the circumstances.

ArtLion may request additional information where a user relies on such an exception.

31. NO TRANSFER OF THIRD-PARTY RIGHTS

Nothing in the ArtLion Terms, this IP Policy, AI generation, content publication, or access to the ArtLion catalogue transfers to a user any intellectual property rights owned by a third party.

For example, generating or downloading a sticker depicting a protected character does not transfer ownership of the character or underlying franchise to the user.

The same principle applies to trademarks, logos, photographs, designs, artwork, and other protected material.

32. ARTLION'S OWN INTELLECTUAL PROPERTY

The ArtLion name, branding, logos, interface, software, proprietary graphics, platform design, databases, technology, and other New Lion Studio Ltd materials are protected by applicable intellectual property laws.

Except as expressly permitted by the ArtLion Terms of Use, you may not reproduce, distribute, sell, license, copy, imitate, modify, or commercially exploit ArtLion proprietary materials without authorization.

No rights in ArtLion trademarks or branding are granted merely by using the Services.

33. PRIVACY AND IP COMPLAINTS

An intellectual property complaint may contain personal information concerning the complainant, rights holder, user, creator, or their representatives.

ArtLion processes this information as reasonably necessary to:

  • investigate the complaint;
  • communicate with the relevant parties;
  • protect legal rights;
  • prevent abuse;
  • establish, exercise, or defend legal claims; and
  • comply with applicable law.

Processing of personal information is further described in the ArtLion Privacy Policy.

Information contained in a complaint may be shared with the user whose content is affected where reasonably necessary and legally permitted.

New Lion Studio Ltd may comply with valid court orders, injunctions, regulatory requirements, or other legally binding requests concerning intellectual property.

Nothing in this IP Policy prevents a rights holder or user from exercising rights available under applicable law.

35. NO GENERAL DETERMINATION OF OWNERSHIP

ArtLion's decision to remove, restrict, retain, or restore content does not constitute a judicial determination of:

  • copyright ownership;
  • trademark ownership;
  • infringement;
  • validity of a licence;
  • fair use;
  • fair dealing;
  • damages;
  • or any other legal issue.

Such questions may ultimately require determination by a court or other competent authority.

36. DIFFERENT LAWS MAY APPLY

ArtLion is available internationally.

Intellectual property laws differ between jurisdictions.

A use permitted in one country may not necessarily be permitted in another.

Users and rights holders are responsible for considering the laws applicable to their particular circumstances.

Nothing in this IP Policy limits rights or remedies that cannot lawfully be excluded.

  1. U.S. COPYRIGHT COMPLAINTS

ArtLion accepts copyright infringement complaints concerning content accessible to users in the United States through the procedure described in this IP Policy.

Where United States law, including the Digital Millennium Copyright Act (“DMCA”), applies to a particular notice or dispute, New Lion Studio Ltd may process the notice and any response in accordance with applicable U.S. law.

ArtLion may introduce or update a dedicated DMCA notice-and-counter-notice procedure and designated agent information where applicable.

Unless and until New Lion Studio Ltd publishes designated DMCA agent information and completes any registration required for reliance on the relevant statutory framework, this section should not be interpreted as representing that New Lion Studio Ltd has completed such designation.

38. CHANGES TO THIS POLICY

We may update this IP Policy from time to time to reflect:

  • changes to ArtLion;
  • new creator or catalogue functionality;
  • new AI features;
  • changes in applicable intellectual property law;
  • new reporting mechanisms;
  • changes to rights-holder procedures;
  • platform requirements;
  • or operational developments.

When we update this IP Policy, we will update its Release Date and Effective Date.

Where required by applicable law, additional notice of material changes will be provided.

39. RELATIONSHIP WITH OTHER ARTLION TERMS

This IP Policy should be read together with:

ArtLion Terms of Use

ArtLion Privacy Policy

ArtLion AI Generation & Acceptable Use Policy

ArtLion Terms of Paid Services & Energy Coins

ArtLion Community Guidelines

The ArtLion Terms of Use govern general use of the Services.

The AI Generation & Acceptable Use Policy governs AI Input, Output, and AI-related acceptable use.

The Privacy Policy governs processing of personal information.

The Community Guidelines govern content and conduct within public or community areas of ArtLion.

This IP Policy governs intellectual property requirements and intellectual property complaint procedures.

40. CONTACT FOR INTELLECTUAL PROPERTY MATTERS

To report suspected copyright, trademark, or other intellectual property infringement, contact:

New Lion Studio Ltd

Email: hello@newlionstudio.com

Subject: Intellectual Property Complaint

Company No. 12821296

311 Shoreham Street

Sheffield, S. Yorkshire

United Kingdom, S2 4FA

Website: https://artlion.app/

Please provide the information described in this IP Policy so that we can review your complaint efficiently.

© 2026 New Lion Studio Ltd. All rights reserved.