ArtLion Legal

TERMS OF USE

Release Date: September 23, 2026 Effective Date: September 23, 2026

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Welcome to ArtLion.

These Terms of Use (“Terms”) are a legally binding agreement between you and New Lion Studio Ltd governing your access to and use of the ArtLion mobile application, website, and related services (collectively, the “Services”).

ArtLion is operated by:

New Lion Studio Ltd

Company No. 12821296

311 Shoreham Street

Sheffield, S. Yorkshire

United Kingdom, S2 4FA

Email: hello@newlionstudio.com

Website: https://artlion.app/

Please read these Terms carefully before using ArtLion.

By creating an ArtLion account, accessing or using the Services, or otherwise accepting these Terms where an acceptance mechanism is presented, you agree to be bound by these Terms.

If you do not agree to these Terms, you must not use ArtLion.

Nothing in these Terms limits any mandatory rights available to you under applicable law.

1. ABOUT ARTLION

ArtLion is a digital platform that allows users to discover, create, manage, and share digital stickers and sticker packs.

Depending on the features available to you, ArtLion may allow you to:

browse and use sticker packs;
access official, artist-created, community-created, or fan-made sticker content;
create stickers from photographs or other images;
create stickers and images using artificial intelligence;
manage personal sticker collections;
export or share stickers to supported messaging, social, or other third-party applications;
submit eligible content for moderation and possible publication in the ArtLion catalogue;
purchase and use Energy Coins for eligible paid features; and
access other features introduced by ArtLion from time to time.

Some features may not be available in every country, on every device, or on every operating system.

2. ELIGIBILITY AND AGE REQUIREMENTS

You must be at least 13 years old to create an ArtLion account or use the Services.

If you are under the age at which you may independently enter into a binding agreement in your country or region, you may use ArtLion only with the involvement, authorization, or consent of your parent or legal guardian where required by applicable law.

If you are a parent or legal guardian who authorizes a minor to use ArtLion, you are responsible for supervising their use of the Services to the extent required by applicable law.

Age requirements concerning privacy, consent, purchases, or particular functionality may vary between countries.

Where applicable law requires a higher age, parental authorization, or other safeguards for a particular feature, those requirements apply.

ArtLion may take reasonable measures to verify eligibility or restrict access to features where required by law, platform requirements, or safety considerations.

3. YOUR ARTLION ACCOUNT

Certain ArtLion features require an account.

You may currently create or access an account using:

Sign in with Apple;
Google Sign-In; or
an email address.

You must provide accurate information where requested and keep your account information reasonably current.

You are responsible for maintaining the security of your account and the authentication method used to access it.

You must not:

share access to your account in a manner that compromises its security;
obtain unauthorized access to another user's account;
impersonate another person;
create accounts through fraudulent or automated means;
circumvent account restrictions or suspensions; or
use another person's authentication credentials without authorization.

If you believe your account has been compromised, contact us at hello@newlionstudio.com.

4. PRIVACY

Our ArtLion Privacy Policy explains how New Lion Studio Ltd collects, uses, stores, shares, and protects personal information in connection with ArtLion.

The Privacy Policy also explains how photographs and other information are processed when you use AI-powered features.

The Privacy Policy does not form part of these Terms where applicable law treats privacy information separately from contractual terms, but you should read it carefully before using ArtLion.

5. USER CONTENT

“User Content” means photographs, images, prompts, text, sticker packs, stickers, artwork, metadata, names, descriptions, or other material that you upload, submit, create, or otherwise provide through ArtLion.

You retain the rights that you lawfully hold in your User Content.

You are responsible for your User Content and for ensuring that you have the rights, permissions, licences, and consents necessary to upload, process, use, share, or publish it through ArtLion.

You must not submit User Content if doing so would unlawfully infringe another person's rights.

6. LICENCE TO PROCESS USER CONTENT

By providing User Content to ArtLion, you grant New Lion Studio Ltd a limited, non-exclusive, worldwide licence to host, reproduce, process, transmit, transform, format, display, and otherwise use that User Content only to the extent reasonably necessary to:

provide the Services requested by you;
create and deliver stickers or other generated content;
store content in your account;
enable sharing or export features you choose to use;
perform moderation and safety checks;
investigate violations of these Terms;
protect ArtLion, its users, and third parties;
operate and maintain the Services; and
comply with applicable law.

This licence does not transfer ownership of your User Content to New Lion Studio Ltd.

For private content, this licence is limited to purposes reasonably necessary to operate and protect the Services.

Additional rights may be necessary if you voluntarily submit content for publication in the public ArtLion catalogue. Any such additional terms will be communicated where appropriate.

7. RIGHTS TO CONTENT YOU UPLOAD

You represent and warrant that, to the extent reasonably required for your use of the Services:

you own your User Content or have sufficient permission to use it;
your submission and use of the content through ArtLion does not unlawfully infringe third-party rights;
you have any permissions required to use photographs or likenesses of other people;
you are legally permitted to provide the content for processing; and
your content and intended use comply with these Terms and applicable law.

These obligations are particularly important when your content contains copyrighted artwork, trademarks, logos, characters, photographs, celebrities, public figures, or other identifiable persons.

The availability of content on the internet does not necessarily mean that you have the right to reproduce, modify, generate derivatives from, or commercially use it.

8. AI-POWERED FEATURES

ArtLion provides artificial intelligence-powered functionality, including features that can generate or transform images and create stickers.

ArtLion currently uses technology provided by OpenAI for certain AI-powered generation features.

When you request an AI generation, the necessary Input may be transmitted through ArtLion's systems to the applicable AI service provider for processing.

The processing of personal information in connection with AI generation is described in the ArtLion Privacy Policy.

ArtLion may add, replace, or use additional AI service providers in the future.

9. AI INPUT

“Input” means photographs, images, prompts, instructions, styles, emojis, or other information provided for an AI-powered generation.

You are responsible for your Input.

You must have all rights, licences, permissions, and consents reasonably necessary to provide the Input and request the intended generation.

You must not knowingly use ArtLion's AI features to unlawfully infringe another person's copyright, trademark, privacy, publicity, personality, or other rights.

10. AI OUTPUT

“Output” means content generated through an ArtLion AI-powered feature in response to Input.

Subject to applicable law and these Terms, as between you and ArtLion, you own the Output generated specifically for you to the extent such Output is capable of ownership.

To the extent New Lion Studio Ltd obtains any right, title, or interest in such Output solely through providing the AI generation service, New Lion Studio Ltd assigns that right, title, and interest to you to the extent permitted by applicable law.

Artificial intelligence can generate similar or identical content for different users.

Output may therefore not be unique.

ArtLion does not guarantee that Output:

is unique;
is accurate;
is free from errors or visual artifacts;
qualifies for copyright or other intellectual property protection;
does not resemble existing content;
is suitable for a particular commercial purpose; or
is free from all third-party rights.

You are responsible for evaluating whether your intended use of Output is lawful and appropriate.

11. PERSONAL AND COMMERCIAL USE OF AI OUTPUT

Subject to applicable law, these Terms, the ArtLion AI Generation & Acceptable Use Policy, and applicable restrictions governing the AI service, you may use Output generated for you for personal or commercial purposes.

However, the fact that content was generated using artificial intelligence does not automatically give you rights to third-party intellectual property appearing in or reflected by the Output.

You are responsible for obtaining any additional rights necessary for your intended use.

This is particularly relevant where Output contains or resembles:

copyrighted characters;
brands or trademarks;
logos;
protected artwork;
identifiable persons;
celebrities or public figures;
products or packaging; or
other protected material.

ArtLion does not provide legal clearance of AI-generated Output for your particular commercial use.

12. AI OUTPUT MAY BE UNEXPECTED

Artificial intelligence is probabilistic technology.

Generated Output may contain unexpected, inaccurate, incomplete, distorted, inconsistent, or otherwise imperfect results.

You should review Output before relying on, publishing, distributing, selling, or otherwise using it.

Examples, previews, or promotional materials shown by ArtLion do not guarantee that your generation will produce an identical or substantially similar result.

Paid AI generations are additionally governed by the ArtLion Terms of Paid Services & Energy Coins.

13. AI SAFETY AND MODERATION

ArtLion may use automated or manual moderation systems to evaluate Input, generation requests, and Output.

A request may be blocked, rejected, restricted, or removed where it appears to violate:

applicable law;
these Terms;
the ArtLion AI Generation & Acceptable Use Policy;
intellectual property rights;
safety requirements;
applicable App Store or platform requirements; or
applicable AI provider policies.

ArtLion does not guarantee that every requested generation will be processed.

You must not attempt to bypass, disable, manipulate, or circumvent ArtLion or third-party AI safety or moderation systems.

Where a paid generation is rejected or fails, the applicable Energy Coin rules are set out in the ArtLion Terms of Paid Services & Energy Coins.

14. PROHIBITED USE

You must not use ArtLion to create, upload, distribute, publish, request, or facilitate content or activity that is unlawful or prohibited under applicable ArtLion policies.

Without limiting the more detailed ArtLion AI Generation & Acceptable Use Policy, you must not use ArtLion to:

sexually exploit or endanger minors;
create prohibited sexual or exploitative content;
facilitate serious illegal activity;
make credible threats of violence;
distribute malware or malicious code;
commit fraud or deceptive schemes;
unlawfully impersonate another person;
violate another person's privacy or publicity rights;
unlawfully infringe intellectual property rights;
harass, threaten, or abuse others;
circumvent security or safety mechanisms;
interfere with the operation of ArtLion;
gain unauthorized access to ArtLion systems;
scrape or extract data from the Services through unauthorized automated means;
reverse engineer the Services except where such restriction is prohibited by applicable law;
manipulate Energy Coin balances or purchases;
exploit bugs or technical vulnerabilities for unauthorized benefit; or
use the Services in violation of applicable law.

More specific content restrictions may be established in the ArtLion AI Generation & Acceptable Use Policy and Community Guidelines.

15. CHILD SAFETY

ArtLion does not tolerate child sexual exploitation or abuse.

You must not upload, generate, request, distribute, or otherwise use ArtLion in connection with content that sexually exploits, sexualizes, abuses, or endangers a minor.

We may immediately restrict access to such content or accounts and may make reports to competent authorities or other legally designated organizations where required or permitted by applicable law.

Safety measures may include automated moderation and other reasonable systems designed to detect prohibited activity.

16. PRIVATE GENERATED CONTENT

AI-generated stickers created through applicable personal-generation features are private by default unless ArtLion clearly indicates otherwise.

Private generated content is not automatically added to the public ArtLion sticker catalogue.

ArtLion may process private content where reasonably necessary to provide the Services, perform moderation or safety checks, investigate abuse, protect users, or comply with law, as described in these Terms and the Privacy Policy.

17. PUBLIC ARTLION CATALOGUE

ArtLion may provide a public catalogue containing sticker packs from artists, creators, brands, communities, ArtLion, or other sources.

The presence of content in the ArtLion catalogue does not necessarily mean that ArtLion owns the underlying characters, trademarks, brands, personalities, or other third-party intellectual property represented in that content.

Where appropriate, content may be identified as official, creator-submitted, fan-made, community-created, or otherwise categorized.

Users must not represent fan-made or unofficial content as officially endorsed by a third-party rights holder where no such endorsement exists.

18. SUBMITTING CONTENT FOR PUBLICATION

Where ArtLion allows users to submit content for inclusion in the public catalogue, submission does not guarantee publication.

ArtLion may review submitted content for:

quality;
safety;
legality;
intellectual property concerns;
compliance with content standards;
appropriate categorization; and
other reasonable publication criteria.

ArtLion may approve, reject, restrict, unpublish, or remove submitted content where reasonably necessary.

Additional Community Guidelines, creator terms, or publication requirements may apply.

19. INTELLECTUAL PROPERTY COMPLAINTS

ArtLion respects intellectual property rights.

If you believe content available through ArtLion infringes your copyright, trademark, or other intellectual property rights, you may contact us using the procedure described in the ArtLion Copyright & Intellectual Property Policy.

ArtLion may remove or restrict access to allegedly infringing content where reasonably appropriate.

ArtLion may also take action against accounts that repeatedly or seriously infringe third-party rights.

20. ARTLION INTELLECTUAL PROPERTY

Except for User Content, third-party content, and other material expressly identified otherwise, the Services and their associated technology, software, interface, design, branding, logos, graphics, databases, organization, and other proprietary material are owned by or licensed to New Lion Studio Ltd.

Subject to these Terms, New Lion Studio Ltd grants you a limited, personal, non-exclusive, non-transferable, revocable licence to access and use ArtLion for its intended purposes.

This licence does not permit you to:

copy or redistribute the ArtLion application itself;
sell or sublicense access to ArtLion;
use ArtLion branding without authorization;
copy substantial parts of the ArtLion catalogue or database;
create an unauthorized competing service using ArtLion's proprietary materials; or
otherwise exploit New Lion Studio Ltd intellectual property except as expressly permitted by these Terms or applicable law.

21. THIRD-PARTY CONTENT

ArtLion may contain content owned by third parties.

Your ability to access content through ArtLion does not necessarily grant you ownership of or unrestricted rights to that content.

Third-party content may remain subject to copyright, trademark, publicity, contractual, or other rights.

You are responsible for using such content in accordance with applicable law and any applicable licence or restrictions.

22. THIRD-PARTY SERVICES

ArtLion may interact with third-party products and services, including:

Apple;
Google;
OpenAI;
messaging applications;
social networks;
sharing destinations; and
other platforms supported by ArtLion.

Your use of a third-party service may be subject to that service's own terms and privacy policy.

New Lion Studio Ltd does not control third-party services and is not responsible for their independent operation, availability, policies, or practices.

ArtLion may allow you to export or share stickers to supported third-party applications or platforms.

Once you intentionally send content to another service, that service may process, store, display, distribute, or otherwise handle the content under its own terms.

You are responsible for ensuring that you have the rights necessary to share the relevant content.

ArtLion cannot control what happens to content after it has been exported to or published through a third-party service.

24. PAID SERVICES AND ENERGY COINS

ArtLion offers virtual units known as Energy Coins, which may be used for eligible paid features including AI generation.

Purchases, Energy Coin balances, generation charges, failed generations, refunds, promotional Energy, account deletion, and related matters are governed by the ArtLion Terms of Paid Services & Energy Coins.

Energy Coins are not money, cryptocurrency, electronic money, or securities and cannot be redeemed for cash.

Energy Coin purchases do not currently constitute automatically renewing subscriptions.

25. APP STORE AND GOOGLE PLAY

ArtLion may be distributed through Apple's App Store and Google Play.

Purchases made through those platforms may also be subject to their applicable terms and payment rules.

Apple and Google are not responsible for obligations undertaken solely by New Lion Studio Ltd under these Terms except to the extent required under applicable platform terms or law.

Where platform requirements and these Terms apply to the same matter, applicable mandatory platform requirements will also apply.

26. SERVICE COMMUNICATIONS

We may send communications reasonably necessary to operate your account or provide the Services.

These may include communications concerning:

account security;
authentication;
transactions;
important service changes;
legal notices;
moderation or account actions;
support requests; and
other operational matters.

These service communications are not general promotional marketing.

Our handling of contact information is described in the ArtLion Privacy Policy.

27. CHANGES TO THE SERVICES

ArtLion is an evolving service.

We may add, change, replace, suspend, or discontinue features, generation models, styles, integrations, interfaces, or other parts of the Services.

We may also change third-party technology providers.

Where a change materially affects paid services, purchased Energy Coins, contractual rights, or mandatory consumer rights, the applicable ArtLion terms and applicable law will govern the consequences of that change.

28. AVAILABILITY

We aim to provide reliable Services, but we do not guarantee that ArtLion will always be available, uninterrupted, secure, or error-free.

Temporary interruptions may result from:

maintenance;
software updates;
technical problems;
third-party provider outages;
network failures;
capacity restrictions;
security incidents;
safety requirements;
legal requirements; or
circumstances outside our reasonable control.

Where a technical failure affects a paid AI generation, the applicable rules concerning Energy Coins are contained in the ArtLion Terms of Paid Services & Energy Coins.

29. UPDATES TO THE APPLICATION

We may provide updates to ArtLion from time to time.

Some updates may be necessary for security, compatibility, legal compliance, or continued operation of the Services.

Older versions of ArtLion may cease to function or may not support all features.

You are responsible for maintaining a reasonably current and compatible version of the application where necessary to continue using the Services.

30. SUSPENSION AND RESTRICTION

ArtLion may temporarily restrict, suspend, or limit an account or particular functionality where reasonably necessary to:

investigate suspected violations;
protect users;
prevent fraud or abuse;
protect ArtLion systems;
respond to security incidents;
enforce these Terms;
comply with legal obligations; or
address serious or repeated policy violations.

Where reasonably appropriate and legally permitted, the nature and severity of the suspected violation may be considered before action is taken.

ArtLion may take immediate action where necessary to address serious safety, security, fraud, exploitation, or legal risks.

31. TERMINATION BY ARTLION

We may terminate an account where reasonably justified, including for:

serious or repeated violations of these Terms;
fraud or unauthorized payment activity;
serious abuse of ArtLion systems;
prohibited content or conduct;
repeated intellectual property infringement;
attempts to circumvent suspension or moderation;
material security threats; or
circumstances where continued provision of the account would violate applicable law.

Termination will be subject to applicable mandatory consumer law.

Where an account is terminated, treatment of remaining Energy Coins will be governed by the ArtLion Terms of Paid Services & Energy Coins and applicable law.

32. ACCOUNT DELETION BY YOU

You may permanently delete your ArtLion account using the account-deletion functionality provided by ArtLion.

When you delete your account:

your account will be terminated;
personal data associated with the account will be removed from ArtLion's active production database as described in the Privacy Policy;
generated stickers associated with the account will be deleted;
remaining Energy Coins will be handled in accordance with the ArtLion Terms of Paid Services & Energy Coins; and
certain limited information may remain temporarily in backups or be retained where required by law.

Account deletion is intended to be permanent.

You should review the deletion warning presented by ArtLion before confirming deletion.

33. FEEDBACK

If you voluntarily provide ideas, suggestions, recommendations, or other feedback concerning ArtLion, you allow New Lion Studio Ltd to use that feedback to develop, improve, or operate its products and services without an obligation to compensate you.

This provision does not transfer ownership of User Content submitted for ordinary use of ArtLion.

34. DISCLAIMER

Nothing in these Terms excludes any warranty, guarantee, condition, or consumer right that cannot lawfully be excluded.

Subject to those mandatory rights and to the maximum extent permitted by applicable law, ArtLion is provided on an “as available” basis.

We do not guarantee that:

the Services will always be uninterrupted or error-free;
every AI generation request will be accepted;
every generated result will match your expectations;
all content available through ArtLion is accurate or complete;
all third-party integrations will remain available; or
every feature will remain available indefinitely.

AI-specific limitations are described elsewhere in these Terms and the ArtLion AI Generation & Acceptable Use Policy.

35. CONSUMER RIGHTS

If you use ArtLion as a consumer, you may have statutory rights concerning digital content and services.

Nothing in these Terms excludes, restricts, or modifies rights that cannot legally be excluded or restricted.

Where mandatory consumer law gives you rights concerning defective digital content, services, refunds, repeat performance, price reductions, unfair terms, or other remedies, those rights continue to apply.

If these Terms conflict with mandatory consumer law applicable to you, the mandatory law prevails to the extent of the conflict.

36. LIMITATION OF LIABILITY

Nothing in these Terms excludes or limits liability where doing so would be unlawful.

To the maximum extent permitted by applicable law, New Lion Studio Ltd will not be liable for indirect, incidental, special, or consequential losses arising from your use of ArtLion where such liability may lawfully be excluded.

We are not responsible for losses resulting solely from:

unauthorized use of your account caused by your failure to protect your credentials;
your unlawful use of User Content or Output;
actions taken by third-party platforms after you export content to them; or
reliance on AI Output in circumstances where independent review would reasonably be appropriate,

except to the extent liability cannot lawfully be excluded.

Nothing in these Terms limits mandatory consumer rights.

37. YOUR RESPONSIBILITY FOR YOUR CONDUCT

You are responsible for your use of ArtLion and for complying with applicable law.

To the extent permitted by applicable law, you are responsible for claims or consequences arising directly from your unlawful User Content, unlawful use of Output, fraud, deliberate misuse of ArtLion, or material violation of third-party rights.

Nothing in this section imposes liability on a consumer beyond what is permitted under applicable law.

38. GOVERNING LAW

These Terms and your contractual relationship with New Lion Studio Ltd are governed by the laws of England and Wales.

If you are a consumer, this choice of law does not deprive you of mandatory protections available under the laws of the country in which you habitually reside.

Nothing in these Terms deprives a consumer of access to courts or dispute-resolution rights that cannot lawfully be excluded by contract.

39. CHANGES TO THESE TERMS

We may update these Terms from time to time to reflect:

new ArtLion functionality;
changes to AI features;
new content or community features;
changes to paid services;
legal or regulatory requirements;
security developments;
platform requirements; or
changes to our business or technology.

When we publish revised Terms, we will update the Release Date and Effective Date.

Where required by applicable law, we will provide reasonable advance notice of material changes.

Changes will not retroactively remove rights concerning completed transactions where doing so would violate applicable law.

If applicable law requires your consent to a material change, we will request that consent.

40. OTHER ARTLION POLICIES

These Terms should be read together with the applicable ArtLion policies and terms, including:

ArtLion Privacy Policy

ArtLion Terms of Paid Services & Energy Coins

ArtLion AI Generation & Acceptable Use Policy

ArtLion Copyright & Intellectual Property Policy

ArtLion Community Guidelines

Some of these policies may apply only to particular features or become applicable when the relevant functionality is made available.

If a specific ArtLion policy governs a particular feature, that specific policy applies to that feature together with these Terms.

41. SEVERABILITY

If any provision of these Terms is determined by a court or competent authority to be invalid, unlawful, or unenforceable, that provision will apply to the maximum extent permitted by law.

The remaining provisions will continue in effect.

42. NO WAIVER

If New Lion Studio Ltd does not immediately enforce a provision of these Terms, that does not mean we waive our right to enforce it later.

Any waiver must be made in accordance with applicable law.

43. ENTIRE AGREEMENT

These Terms, together with the applicable ArtLion policies and additional terms expressly incorporated into them, constitute the agreement between you and New Lion Studio Ltd concerning your use of the Services, except where applicable law provides otherwise.

They do not limit rights that cannot legally be excluded.

44. CONTACT US

If you have questions about these Terms or ArtLion, please contact: